Since we founded our hotel, back in 2001, we set out not just to be a charming hotel, but to be a living, creative hotel — a bridge between our guests and Garachico. A meeting place for culture, nature, music, art, traditions and history. What we call a natural way of living.
Over these nearly 25 years, we have worked hard so that those who visit us carry with them some of that essence that makes us unique — by sharing the story of our palace-house, creating authentic experiences, producing singular details, and promoting local craftsmanship and gastronomy.
La Quinta Roja is Garachico. We are another neighbor in this town, and we enjoy dressing up for the fiestas, hosting yoga and Pilates classes attended by local residents, or opening our doors for cultural or gastronomic activities.
Wanting to be more than a charming hotel involves developing a creative vision. We face the challenge of expressing it in our daily actions: in the recommendations we make to our guests, in the way we communicate, in the products and services we offer, and in the details of our décor… An objective that drives us to keep improving and to work each day to surprise and build loyalty with our guests.
Tenerife Creative Hotels
To continue developing our creativity, this year we have joined the Tenerife Creative Hotels project of the Spanish Network of Creative Hotels, which includes Ashotel (Hotel & Extrahotel Association of Tenerife, La Palma, La Gomera and El Hierro), Gremi d’Hotels de Barcelona (GHB) and the Madrid Hotel Business Association (AEHM).
A group of hoteliers united with the common goal of redefining hotel tourism through unique experiences that highlight local talent and heritage in each destination, just as we have been doing since our beginnings.
This project is backed by financial support from the European Union via the Next Generation EU program, and it is part of the Recovery, Transformation and Resilience Plan of the Ministry of Industry and Tourism.
Creative Hotels Growing Together
Throughout various gatherings, we have trained in techniques of creativity, design, and marketing sustainable experiences, and reflected on the opportunities for collaboration between tourism and culture along with our partner hotels in this project: Iberostar Heritage Gran Mencey, MYND Adeje, Hotel Tigaiga, Baobab Suites, La Laguna Gran Hotel, La Casona del Patio, La Quinta Roja, Barceló Tenerife, Hotel Botánico & The Oriental Spa Garden, Bancal Hotel & Spa, and Meliá Hacienda del Conde.
Coffee, Fashion and Sustainability with Yuima Nakazato
As part of this partnership, on May 30, 2025, within the framework of the International Environmental Film Festival of the Canary Islands (FICMEC), we created a first experience under the Tenerife Creative Hotels project.
Under the title “Coffee, Fashion and Sustainability”, we transformed our patio into the stage for a multisensory experience in which we combined taste, artistry and environmental awareness, through specialty coffee, fashion and sustainability.
The experience began with a tasting of sustainable specialty coffees offered by the renowned Cafés Dromedario. Together with a professional barista, we discovered the different types of sustainable coffee, their characteristics, and learned how to taste them through a unique gustatory experience in which nuances, origins and ethical processes behind each cup were emphasized.
Then, our patio became a space for dialogue and inspiration with an interview conducted by journalist Leticia Dorta with the Japanese designer Yuima Nakazato, winner of the 2025 Brote Artistic Award at FICMEC, recognized for his futuristic vision of fashion and his firm commitment to sustainability. During the encounter, we had the opportunity to learn his innovative approach to design, reuse of materials, and creation of garments that steer away from the ephemeral.
It was a real privilege to host such a fashion reference — the only Japanese designer to walk in Paris Fashion Week. This first experience invited us to reflect on our consumption habits and our impact on the planet through coffee and fashion.
La Quinta Roja once again with FICMEC
La Quinta Roja has long supported the various festivals held in Garachico such as FICMEC. This year we renewed our support by hosting some guests, welcoming the nature photography workshop taught by Marta Bretó and the Creadoc meetups, and serving as a backdrop for interviews and photo shoots of guests, and hosting the Café con Brote which took place over three sessions.
Café con Brote
During these meetings, a coffee-tertulia was held with some of the 2025 Brote Award recipients, including the aforementioned designer Yuima Nakazato, activist Hilda Nakabuye (Brote 2025 for activism), and José M. Morales (Brote 2025 Faro de Cine). These encounters allowed the public to meet and talk directly with these professionals while enjoying a cup of sustainable coffee.
Commitment to Canarian talent
Supporting local creators, artisans and artists is part of our identity.
This summer, for the fiestas, we decorated our restaurant and patio with colorful paper lanterns and handcrafted paper flowers, like those that decorated the whole town.
Rooms with singular details
In our rooms you will also find unique details created by local artists, such as the murals that decorate each room, painted by artist Pedro Rodríguez, and which depict the different types of lacework and local flora of the island, or hand-painted lamp shades showing scenes of Garachico.
A unique souvenir
As part of our commitment to creativity and support for Canarian talent, this summer we launched a fun collection of T-shirts and tote bags, designed exclusively for “La Venta de lo de Aquí,” our shop, by Tenerife artist Lucía Matallana.
One design is dedicated to the Lustral Festivals of the Most Holy Christ of Mercy. The second design is dedicated to our beloved San Roquito and his pilgrimage. Souvenirs that convey the essence of Garachico.
An experience with local flavor
DIY Canarian Mojos Workshop
The second experience developed this year under the Tenerife Creative Hotels project was held on September 18, 2025.
It consisted of a mojos (traditional Canary Islands sauces) workshop led by Isla Baja locals Flora Delgado and Eulalia González (known as “Chacha”). They opened their books of family recipes to teach us how to prepare the different types of Canarian mojos as they do in their homes.
Guests who attended the workshop followed step by step the preparation of three types of mojos: saffron mojo, red mojo and green mojo, and prepared their own version to take home.
Then came the moment to taste them accompanied by a glass of Canarian wine, wrinkled potatoes, kneaded gofio and bread. A fully immersive experience in the gastronomy of our islands.
In the coming months we will continue developing new experiences and activities to bring culture, art and local gastronomy closer to our guests.
You can stay informed of all our updates through our newsletter: Cartas desde Garachico, which we launch this autumn. Subscribe here.
